AI Insights · Timothy · October 2025
Top Word Puzzle Games on iOS in New Zealand: Q3 2025
Explore the performance of the top word puzzle games on iOS in New Zealand during Q3 2025, with insights on downloads, revenue, and user engagement.
In the third quarter of 2025, the top word puzzle games on iOS in New Zealand showcased varied performance trends in downloads, revenue, and active users. Here's a closer look at the top contenders based on data from Sensor Tower.
NYT Games: Wordle & Crossword from The New York Times Company experienced a dynamic quarter. Weekly revenue saw fluctuations, peaking at approximately $5.2K in late August. Downloads increased significantly mid-quarter, reaching around 1.4K. Active users started at 54.3K, decreasing to 46K by the end of September.
Wordscapes by PeopleFun, Inc. maintained a stable revenue stream, peaking at $1.4K in mid-August. Downloads showed a modest rise, with a high of 904 in August. Active users saw growth toward the end of the quarter, climbing to 11.3K.
Words With Friends Word Game from Zynga Inc. displayed a notable revenue increase, reaching $1.3K by early September. Although downloads remained relatively low, peaking at 307, the active user base grew steadily, finishing at 1.9K.
Scrabble® GO - New Word Game from Scopely, Inc. had a stable revenue performance, with a slight peak at $376 in early September. Downloads increased towards the quarter's end, reaching 391. Active users remained fairly consistent, ending at 1.2K.
Wordscapes Solitaire, also by PeopleFun, Inc., showed a steady revenue rise, peaking at $534 in early September. Downloads remained low, with a maximum of 202 at the start of the quarter. Active users hovered around 3.1K throughout the period.
These insights reflect the diverse dynamics of the word puzzle game market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.
